When you can’t say, seasonal allergies…You do your best to show what it may be good for. As part of the design direction, insights like “ I want my child to have fun outside” and knew that we had to be playful. The flowers speak to the outside but also are the effective ingredient. By leveraging our current children’s cough bottle we were able to disrupt on shelf, signal to our existing brand following and help with credibility in a crowded OTC allergy set. In addition, the original consumer testing for the packaging scored well above benchmark.

Creative Credits: 

Structure Design: Motiv
Packaging Art: Andrea Schwartz
Advertising: Madwell
Marketing Team: Kristen LaQuatra, Melissa LaPiere, and Matt Dunham