Zarbee’s ability to combine innovative products based on efficacious ingredients with ownable, disruptive packaging enables the disruption of existing categories on ‘auto-pilot’. The relaunch of kid’s vitamins included reinventing not only the label, but the bottle. My role included the design concepts of the bottle with our partner Motiv, in-house design of the labels, and directing the consumer testing with PRS Invivo (now Behaviourly). From launch, we saw a 14% share in retail in just over 4 weeks. 

After the packaging launched, the internal team created the eccomerce and social assets, and worked with our agency Madwell to develop advertising for facebook and display.